Stocks Worth Holding

As long as the economy is doing okay, popular stocks are worth holding as long as their ROE is 12% or better.  Ycharts.com is a good place to look for ROE on various stocks.  The link above shows that Starbucks is a great stock to hold.  If you want to check another stock's rating while you are there, enter the next ticker symbol like NKE in the "Switch To" box at the web page upper right, and enter.  I recommend SBUX, NKE, AMZN, GOOG, FB, and RTN.

Of course, if a stock is languishing below its 200 day average, a good ROE may be history.  Don't buy a stock until it is above its 200 day average.  Preferably, the 50 day line should also cross over the 200 day line in a well-known golden cross which usually leads to profit.